I  recently finished reading Andrea Mandel-Campbell’s book on Canada’s international competitiveness. It’s not a flattering view. A journalist,  Mandel-Campbell provides a well referenced view of the drivers and influences on the development of world class brands. She compares the experience of successful countries to that of Canada in the recent past but also traces the root causes of our marketing paralysis. I like that she interviews several Canadian businessmen to get their take. There is good discussion on framing the problems though not quite enough about prescriptions for  future improvement.  It seems to me  she acurately points out that government policy in this country will have to change from a mandate of redistribution of wealth to one of supporting the drivers of wealth creation.  For more information, you can visit the author’s website.